Hemlock Hat Co
Hemlock Hat Co. is a California-based headwear company founded in 2016 that specializes in stylish, sun-protective hats for outdoor lifestyles. The brand is best known for its wide-brim “lifeguard” straw hats, along with bucket hats, visors, ball caps, and packable travel hats. Founded by Anthony Lora in La Jolla, California, Hemlock focuses on combining functionality, durability, and bold design with strong UV protection, including many UPF 50+ rated products.
The company positions itself around outdoor adventure, beach culture, and sun safety, and it emphasizes being a family-owned business with a mission to help people enjoy the outdoors safely and stylishly. Hemlock also partners with organizations like the American Cancer Society to promote skin cancer awareness and sun protection.
Partnership with SKKR
In May 2026, SKKR began representing Hemlock Hats, marking the start of an exciting new partnership and an opportunity to expand the brand’s presence across key retail channels.
Known for its distinctive designs, quality products and laid-back outdoor lifestyle, Hemlock Hats brings a fresh and unique offering to SKKR’s growing portfolio of brands.
SKKR’s extensive customer network includes Blain’s Farm & Fleet, Menards, Grainger, True Value / DIB Group, CWI, Ace / EJD, Crate & Barrel, Rural King, Mills Fleet Farm, Orgill, Mid-States, H-E-B, Cabela’s / Bass Pro, TSC and Meijer. These established relationships span farm and fleet, hardware, home improvement, outdoor, specialty and mass retail channels, providing a strong foundation for introducing Hemlock Hats to new consumers and expanding the brand’s reach.
Leveraging SKKR’s established retailer relationships and industry experience, our team is focused on developing new retail opportunities, expanding distribution and building strong programs that connect with today’s consumers. As this partnership continues to grow, SKKR looks forward to working alongside Hemlock Hats to increase brand awareness, develop new retail relationships and build long-term success across the marketplace.