FOGO

FOGO is a family-owned premium charcoal brand from El Salvador, known for its unique Inga Wood blend that delivers a mild, sweet, savory flavor. Originally serving commercial restaurants, FOGO expanded into retail in 2020 and quickly became a top name in lump charcoal through strong retail partnerships, social media, and support from leading pitmasters. SKKR has proudly represented FOGO since 2021, offering their full line of charcoal and accessories.

Partner - FOGO

Partnership with SKKR

SKKR has had the privilege of representing Fogo since 2021 and presenting our partners with the full line of FOGO Products and accessories. Fogo products are currently carried across the Hardware Co-op, Distributors, DIY, E-commerce & Sporting Goods channels.

FOGO History & SKKR Milestones

FOGO Timeline with SKKR Representation:

2021

Launch into ACE Hardware nationwide

2021-2022

Initial rollout into the Home Depot, beginning in Texas

2021-2022

Expanded presence in 1,750+ Home Depot stores, including Puerto Rico and Hawaii

Ace Hardware Growth:

2022

Signature 17.6lb Black Bag included in Ace Discovery Planogram

2022-2023

Launch of Gold Bag and Coconut Shell Briquettes (Ace Exclusive)

2024

Addition of accessories: FOGO Firestarters, Brazilian Eucalyptus, and Blazaball to Ace RSC for dealer access

The Home Depot Highlights:

Carefully tested and expanded over three years

Brand presence built through service, promotion, and live demos

Now in over 1,750 stores and HomeDepot.com, including US territories

Success Stories

FOGO’s retail presence continues to grow thanks to strong partnerships and strategic category placement. You can find FOGO products at:

  • The Home Depot
  • Ace Hardware
  • BBQ Guys
  • Academy Sports + Outdoors
  • True Value
  • Orgill

Through live, in-store demonstrations and retail events, FOGO continues to connect directly with grilling enthusiasts and everyday customers alike-showcasing product performance, accessories like the Blazaball, and delicious flavors that only premium lump charcoal can deliver.

Demos, Events & Brand-Building with FOGO

Since 2021, SKKR and FOGO have collaborated on roadshow-style demos that bring the brand to life for customers and retailers alike.

Southern Florida Home Depot Demos

Live cooking events using FOGO Lump Charcoal, Blazaball, and Firestarters, offering customers the chance to see, taste, and understand the brand’s unique benefits.

Memphis in May (Home Depot Booth)

FOGO was featured alongside Home Depot in this nationally recognized event-reaching pitmasters and backyard BBQ lovers.

Ace Hardware Cookouts & Shows

FOGO makes a bold impact at Ace events with social media influencers like Capt Ron, allowing dealers to taste-test and experience the full product line firsthand.

Together with FOGO, SKKR is building a brand that not only fuels the grill, but inspires the art of cooking with fire—connecting pros and everyday grillers to premium quality they can taste.