Crown Shades
Crown Shades, Crown Umbrella, and Crown Outdoor are part of the Neosheng Commerce (US) LLC family of brands (China & Cambodia). Neosheng holds nearly 50 patents covering the innovative technologies behind Crown Shades’ product design and manufacturing. Founded in 2012, Crown Shades introduced the patented Center Lock System, still featured in most of its canopies today. Crown Outdoor expands the brand’s reach beyond shade products, while Crown Umbrella, the newest member, brings cutting-edge patented technologies that redefine modern umbrellas.
Partnership with SKKR
Beginning in 2017, SKKR & Associates has proudly represented Crown Shades at the corporate level, supporting our retailers and driving growth within the outdoor canopy category. Each year, we participate in category reviews to ensure retailers have access to the most up-to-date products and specifications, helping them present the strongest possible assortment to consumers. We also provide guidance on peak timelines for national advertising opportunities, positioning the category for maximum seasonal impact and overall growth. In the field, our team works closely with retailers to ensure Crown Shades products are well-stocked, properly merchandised, and displayed to their full potential within the available space.